{"id":5485,"date":"2022-04-22T13:49:52","date_gmt":"2022-04-22T11:49:52","guid":{"rendered":"https:\/\/www.bsmarketing.it\/?p=5485"},"modified":"2022-08-10T16:29:42","modified_gmt":"2022-08-10T14:29:42","slug":"ma-dove-vai-se-il-piano-marketing-non-ce-lhai","status":"publish","type":"post","link":"https:\/\/www.bsmarketing.it\/2022\/04\/22\/ma-dove-vai-se-il-piano-marketing-non-ce-lhai\/","title":{"rendered":"Ma dove vai se il Piano Marketing non ce l\u2019hai?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5485\" class=\"elementor elementor-5485\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-568f824 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"568f824\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f80423b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cda2f06\" data-id=\"1cda2f06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214ce100 elementor-widget elementor-widget-text-editor\" data-id=\"214ce100\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: justify;\">Il\u00a0<strong>Piano Marketing<\/strong> \u00e8 senza alcun dubbio il punto zero di qualunque strategia di\u00a0<strong>business<\/strong>.<\/p>\r\n<p style=\"text-align: justify;\">Pensare di acquisire nuovi clienti e sviluppare fatturato nella tua azienda senza una <strong>strategia<\/strong> ben precisa e senza un piano marketing \u00e8 come affrontare un lungo viaggio senza conoscere le strade da percorrere, la direzione da seguire e le insidie da evitare.<\/p>\r\n<p style=\"text-align: justify;\">Se non hai ancora definito bene le strategie di vendita per la tua azienda o il piano marketing \u00a0che stai seguendo non ti sta portando i risultati sperati, <strong>ti diamo subito un consiglio<\/strong>: <strong>fermati <\/strong>e non spendere pi\u00f9 soldi in comunicazione.<strong> Rallenta un attimo, metti in ordine le idee e riparti con un piano marketing vincente!<\/strong><\/p>\r\n\r\n<h3><strong>Ma cos\u2019\u00e8 il piano marketing?<\/strong><\/h3>\r\n<p style=\"text-align: justify;\">Si definisce piano marketing il\u00a0documento di programmazione e pianificazione con cui le imprese effettuano una completa analisi del business, definiscono obiettivi di marketing e stilano una completa e chiara strategia operativa relativa alle sue azioni di comunicazione e promozione.<\/p>\r\n<p style=\"text-align: justify;\">Ergo nel <strong>piano marketing<\/strong> sono contenute tutte le\u00a0<strong>strategie<\/strong>\u00a0di vendita della tua azienda, cio\u00e8 quelle che ti porteranno a migliorare i tuoi\u00a0<strong>profitti<\/strong>.<\/p>\r\n<p style=\"text-align: justify;\">Quindi occorre prepararlo con molta cura e attenzione.<\/p>\r\n\r\n<h3><strong>Ma come si prepara un piano marketing vincente?<\/strong><\/h3>\r\n<p style=\"text-align: justify;\">Devi iniziare a porti delle domande e prenderti tutto il tempo che serve per elaborare le risposte (Il detto \u201cla fretta \u00e8 cattiva consigliera\u201d non \u00e8 mai stato cos\u00ec esatto):<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li><em>Chi sono i tuoi clienti tipo?<\/em><\/li>\r\n \t<li><em>Perch\u00e9 dovrebbero scegliere proprio la tua azienda o i tuoi prodotti?<\/em><\/li>\r\n \t<li><em>Quali sono i vantaggi che offri, rispetto ai concorrenti?<\/em><\/li>\r\n \t<li><em>Quali sono i punti di forza e quali quelli di debolezza?<\/em><\/li>\r\n<\/ul>\r\n<p style=\"text-align: justify;\">Una volta che ti sarai dato delle risposte, potrai abbozzare gli\u00a0<strong>obiettivi da perseguire<\/strong> (ad es. migliorare la tua brand reputation; sviluppare il canale di vendita on line, ottenere pi\u00f9 clienti, etc&#8230;)<\/p>\r\n<p style=\"text-align: justify;\">Fai sempre in modo che questi siano realistici e\u00a0<strong>raggiungibili<\/strong>.\r\nE a questo proposito, datti anche un tempo nel quale raggiungerli.\r\nQuesti\u00a0<strong>obiettivi<\/strong>\u00a0devono anche essere\u00a0<strong>misurabili<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59241f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59241f3\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bba3920&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-64faed0\" data-id=\"64faed0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd4f2d2 elementor-widget elementor-widget-heading\" data-id=\"fd4f2d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se desideri maggiori informazioni o vuoi implementare una strategia di marketing per la tua azienda o analizzare quella gi\u00e0 esistente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65119bd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"65119bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.bsmarketing.it\/contatti\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlane con noi senza impegno<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il\u00a0Piano Marketing \u00e8 senza alcun dubbio il punto zero di qualunque strategia di\u00a0business. Pensare di acquisire nuovi clienti e sviluppare fatturato nella tua azienda senza una strategia ben precisa e senza un piano marketing \u00e8 come affrontare un lungo viaggio senza conoscere le strade da percorrere, la direzione da seguire e le insidie da evitare. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.bsmarketing.it\/2022\/04\/22\/ma-dove-vai-se-il-piano-marketing-non-ce-lhai\/\"> <span class=\"screen-reader-text\">Ma dove vai se il Piano Marketing non ce l\u2019hai?<\/span> Leggi altro &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":5488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma dove vai se il Piano Marketing non ce l\u2019hai? - BS Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bsmarketing.it\/2022\/04\/22\/ma-dove-vai-se-il-piano-marketing-non-ce-lhai\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma dove vai se il Piano Marketing non ce l\u2019hai? - BS Marketing\" \/>\n<meta property=\"og:description\" content=\"Il\u00a0Piano Marketing \u00e8 senza alcun dubbio il punto zero di qualunque strategia di\u00a0business. Pensare di acquisire nuovi clienti e sviluppare fatturato nella tua azienda senza una strategia ben precisa e senza un piano marketing \u00e8 come affrontare un lungo viaggio senza conoscere le strade da percorrere, la direzione da seguire e le insidie da evitare. &hellip; Ma dove vai se il Piano Marketing non ce l\u2019hai? 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Pensare di acquisire nuovi clienti e sviluppare fatturato nella tua azienda senza una strategia ben precisa e senza un piano marketing \u00e8 come affrontare un lungo viaggio senza conoscere le strade da percorrere, la direzione da seguire e le insidie da evitare. &hellip; Ma dove vai se il Piano Marketing non ce l\u2019hai? 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